We help reboot ecosystems
Since we started Treely, we have contributed to the reforestation of over 500,000 trees in Madagascar, Tanzania and Kenya.
But more than the trees, we’re rebooting an entire ecosystem and creating jobs in the process thanks to you.
We tell you everything here 👇
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1. How do we make sure trees get planted?
1. How do we make sure trees get planted?
We scrupulously compared several companies and NGOs to ensure our trees were not only planted but also cared for in the long run.
The most important criteria for us are trust and transparency.
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And that's precisely why we chose veritree, a Canadian BCorp.
They verify and monitor our tree-planting activities to ensure visibility, traceability, and measurability for our climate actions.
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How?
They use a combination of ground-level monitoring, drone technology, and satellite imagery to track and verify the location and survival of the trees we plant.
Trees reboot the ecosystem. They help fight erosion, provide shade and nutrients, help retain humidity… Then, invertebrates, birds, and primates come back. Life comes back.
veritree has already planted and protected over 100 million trees in the last 10 years.​
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Here's a video presenting their work in Kenya.
And a zoom on Kwale, one of our planting sites in Kenya.
We plant 9 mangrove species including Rhizophora mucronata, Avicennia marina, Ceriops Tegal, Sonneratia, Lumnitzera, and Heritiera Bruguiera.
We wanted to avoid monoculture and create a rich ecosystem.
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More than just an environmental impact
486
people employed
53%
of full-time employees are women
1,675
people having access to water
The work in Kenya impacts the environment and local communities. Here are some key elements:
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Our partner employs 486 people, including 280 full-time staff & 206 part-time staff in Kenya. This number fluctuates depending on the project and season.
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53% of the full-time staff in Kenya are women, creating more opportunities for economic stability.
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Access to Water: 1,675 full-time employees & households have access to water within a 30-minute round trip.
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Health Insurance: 1,686 full-time employees, along with members of their households, who receive health insurance.
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Here are the portraits of Fatouma and Hellen, whose lives have changed thanks to the work of our partner.
So, let’s plant together. Tell us more about your company and your colleagues.
2. Why plant in the tropics?
We chose a plantation project in the tropics for three reasons:
a. This zone contains 80% of the world’s biodiversity.
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That’s about 90 % of land bird species, over 75% of amphibians, land mammals, freshwater fishes, ants, blooming plants and marine fishes…
Species density distribution across the world
Source The World Bank
b. These countries often suffer from high deforestation rates
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“Between 2000 and 2021, our planet lost 437Mha of forests. That’s 11% of its trees. Unfortunately, most of it affected tropical forests (6.7% of primary forests)
The major cause of this deforestation is raw materials production (agriculture, pastures, mines…).
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Unfortunately, due to resource poverty, many people are also forced into harvesting mangrove trees for charcoal production. It’s the case in the community of Morafeno, Madagascar.
c. Trees grow faster.
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Trees in the tropics benefit from more prolonged sun exposure and are less impacted by seasonal changes. So they usually grow faster.
Due to our climate emergency, it’s more effective to plant a tree in Colombia that will mature in 15-20 years than a tree in Europe that would take 40.
3. Will I get tangible elements to share with my team?
We will share two key elements at the end of the challenge:
a. A certificate of planting certified by veritree
b. Communication pack for your employees.
Photos and a video presenting the work of veritree.
Can I have an update on my trees?
You’ll receive updates on the project's evolution and impact at several milestones:
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when we order the trees (planting certificate)
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when the trees hit the ground (photos)
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community updates when we hear from veritree
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at least a yearly update (including news and satellite imagery)
4. Planting trees, isn’t that just greenwashing?
Tree planting is a domain that drives a lot of investment and advertising.
We use two key principles to avoid greenwashing:
a. Reduce before offsetting
We’re convinced that companies must prioritise reducing emissions before over offsetting in the first place.
That's why we don’t mention CO2 in our communication. We also refuse to collaborate with potential clients that would have that objective.
b. Healthy and lasting plantations
We scrupulously research tree planting NGOs following strict guidelines to ensure a lasting impact:
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Independent third-party recognition.
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No monoculture.
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Local tree species
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Post-planting reports.
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Work with local populations…
Once these two principles are set, trees can become a very powerful way to motivate and engage participants.